Case Study: Takaokaya
Promotional Video
We were asked by the CEO of Takaokaya to create a video to celebrate their 100th year in business. The video was to be used at home expos, the company websites and on social media pages.
Cameras:
SONY FS5, SONY A73
The following services were required:
ideation and storyboarding
location scouting and hiring a traditional Japanese apartment
filming an interview of the CEO telling the origins of the company
filming the manufacturing process of the artisans
filming the talent using the products in a apartment
creating English and Japanese subtitles
Results:
As a result the video was used in several home expos in Japan, Singapore and France as well as by the sales team when introducing the business to potential clients. It is also on the company website and YouTube channel.
Day 1: filming the process inside their workshop
Day 2: Waiting for the products and talent to arrive
Day 2: Filming the “tea” scene with the talent’s using one of the cusions.
Day 2: Demonstrating how one of the cushions can be used to assist in bottle feeding a baby.
Day 2: Boosting the window light with a large softbox.
Day 3: Filming the interview with the CEO
Maison de Objet (Paris, France), July 2019: Video being projected onto a wall within Takaokaya’s booth.
Website (